Dave Peck Joins KIND Financial
PayPal’s former head of social and digital marketing has joined a financial services startup in the Cannabis industry that has ties to Philadelphia.
KIND offers a suite of financial and regulatory compliance products that help the Cannabis industry from “seed to sale”. The Cannabis industry is rising as fast, if not faster, than the smartphone industry did, just ten years ago. The tricky part though is that when all is said and done there will be 50 different sets of regulations, if not more, that the entire industry needs to adhere to.
A grow operation in Oregon with customers in California, Colorado and Washington DC is going to have to adhere to the laws of not just Portland but the three other states. KIND develops technology solutions that businesses, financial institutions and government agencies need to operate within the industry itself. That means taking their base products and rapidly iterating to serve the interests of each entity in each area.
Peck brings a unique level of experience and skill to his new position. He was previously Global Head of Social and Digital Media Marketing at PayPal, where he helped lead a revolution in the evolving discipline of digital payments. At KIND Financial, his responsibilities will include the development and execution of direct response marketing, social and digital campaigns, and all aspects of public relations and communications.
“Our mission at KIND is to ensure greater credibility for the cannabis industry through full compliance with rapidly changing regulations, and for that we need the right team. Dave is exactly the right person for that team,” said David Dinenberg, founder and CEO of KIND Financial. “He knows as well as anyone the challenges facing an emerging industry, and he has full mastery of the technologies and strategies needed. And of course, he’s worked not only with a tech giant in the payments space but also with other widely recognized brands, and built a stunning track record in every position. We’re thrilled to have him on board, and we look forward to a bright future together.”
At PayPal, Mr. Peck oversaw the company’s social strategy and influencer relations, and also led the development and execution of integrated digital marketing. Earlier, he helped build online communities and develop social media strategies for several major brands, including Coca-Cola, Wells Fargo and the Grammys. He is also the author of “Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign.” Mr. Peck has been profiled or interviewed on CNBC, NBC, The Today Show and USA Today for his social media, digital, and influencer marketing strategies.
Back east, Dinenberg is a graduate of Penn State. Also, the company has received an investment from Lindy Snider, the daughter of late Ed Snider, who owned the Philadelphia Flyers and the Wells Fargo Center. Technical.ly Philly reports that when the elder Snider was battling cancer, medical marijuana was one of the only things that could relieve the intense pain. Lindy Snider, is an advisor to KIND.
You can check out KIND financial here.